Luxury Car Maker Sponsors Foreclosure Expo

by Mark Knowles on January 21, 2009

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Just when you thought it couldn’t get any weirder (the spellchecker didn’t throw that word out) this has just come to my attention. Luxury car maker, Aston Martin, makers of the most expensive car in the world, are sponsoring… I can barely write it – The 2009 Orlando Foreclosure Expo, where you can “WIN A FREE&CLEAR FORECLOSURE!” at a live drawing.

I am sure a foreclosure expo is a good thing in Orlando, but I was just struck by the incredible incongruousness of this event being sponsored by a luxury car maker. Amongst others, including LuxAutica, the ultimate car club, and Wachovia Bank.

Things are just getting too weird for me. Aston Martin have just fired 600 staff courtesy of the inept banking system, Wachovia were recently bought out by Wells Fargo. and are at least partly responsible for the current financial crisis, causing US banking stocks to fall to a 17-year low. I have never heard of LuxAutica.

And here they are sponsoring an expo to teach you how to deal with foreclosures. Is it weird, or is it just me?

Rather entertainingly, the organizers of the expo in question are also advertising the “Second Inaugural Foreclosures Expo,” in June. Last time I checked, it was only possible to have one inaugural anything. Just ask Mr. Obama. I doubt he will be inaugurated again.

I was going to mention vultures picking over carcasses, but then I remembered vultures don’t usually bring down their own prey.

{ 7 comments… read them below or add one }

Phil Peachey January 21, 2009 at 10:11 am

Mark, thank you for your post. Aston Martin Orlando is a new $4m dealership that was planned in better times. They have opened in very interesting times indeed. They believe as i do that when Real Estate sales stop, most everything stops, car sales, people eating in local restaurants etc etc….Real Estate people generally are a fairly flamboyant bunch and when things are good, they spend money like it going out of fashion, they figured if they help stimulate property sales locally, it can only be a good thing for car sales generally. Their involvement isn’t huge, as you know when you are promoting an event you want names people will recognize. They are bringing some cars to the event for publicity etc. We are giving a house away, we have a panel of experts to assist people facing foreclosure and have given many booths away to non profit organizations that help families who find themselves in this awful situation. Plus, we have homes for sale from $18k, so we hope we have covered all the bases. If you drop me an email , i will let you have the most recent press releases.

regards

Phil Peachey
Foreclosures Expo

Ps….as for the second “Inaugural Foreclosures Expo” what can i say, you cant get the staff.

Mark Knowles January 21, 2009 at 10:21 am

:lol:

Hi Phil,

Thanks for stopping by. I have been saying for ages that the best way to start the ball rolling is pricing and I do think it is a good idea to do this. The choice of sponsor was just ironic.

And if you need a decent copywriter, I know a few :)

I will drop you a line so you can send me the latest press releases.

Phil Peachey January 21, 2009 at 3:35 pm

Yea i know mark, i type to fast and never check anything. Got to many things going on. I will contact you for any copy needed….

Thanks….

Renaud PIERRE January 22, 2009 at 3:09 am

Well Mark, I beg to differ, but Mr. Obama WAS sworn in a second time (here’s the link to today’s New York Times:http://www.nytimes.com/2009/01/22/us/politics/22oath.html?_r=1&hp) after mixing up words when given the wrong cue by the Supreme Court’s Chief Justice.

As for Aston Martin sponsoring a Foreclosure Expo, well just the fact that there is a foreclosure expo is mind-boggling to me Western European. Americans’ ingenuousness and courage in front of adversity remain a constant wonder for me.

But all in all, most of Phil Peachey’s arguments for hosting the expo and having Aston Martin as a sponsor make good sense.

Mark Knowles January 22, 2009 at 3:17 am

lol

But was he “inaugurated” again? ;)

I agree it is a good idea. The sooner we can get the excess stock into the system the better. I just find Aston Martin and Wahovia bank as sponsors to be a little incongruous.

I am spreading the word as we speak: Foreclosure expo in Orlando

Phil Peachey January 22, 2009 at 10:53 am

Guys, what I find incredible is the amount of people who are buying tickets from outside the USA. We have people coming from the UK, Spain, and Holland, Canada and of course Puerto Rico. Every body wants a deal. We are dealing with individuals and also large funds with Millions to spend.

Just this morning, we have had over 50 enquiries from the UK looking to purchase these homes and these crazy prices.

Of course this is a business venture, but new home sales will not start until this backlog diminishes somewhat. I hope you guys can make it….the weather is wonderful.

Mark Knowles January 22, 2009 at 1:19 pm

Great news. Please do let me know how it went.

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