June 10, 2008
Luxury Real Estate Video - Hi Def Blu-ray
As much fun as I have ridiculing some of the horrible real estate videos I see on YouTube, there are videos at the other end of the scale that are actually worth watching and will, no doubt achieve their desired goal. i.e. to sell whichever property they feature and increase the reputation of both the real estate agent and the company producing the work
One interesting company I came across recently, Luxury WalkThru, capture all their video content in High Definition, using solid state recording.
They believe Blu-ray discs will soon be the industry standard, and offer the option of full quality Blu-ray discs alongside the lesser quality DVDs.
This is an example of their work:
I haven’t yet seen this on a wide screen plasma TV, but I understand there is no loss of picture quality using the Blu-ray version. It sure beats the typical YouTube slideshow into submission. 
The real question for the real estate agent, of course, is how to deal with an affluent client’s expectations of the type of quality one might expect from a real estate video. Clearly, it is possible to offer the highest definition (without breaking the bank) and as Hi-Definition TV becomes more widespread, it is not unrealistic that clients will expect Hi-Definition videos of their property for sale.
Luxury walkthrough are one of a number of emerging companies offering the highest quality available and according to their marketing:
HD video has arrived. With the HD format war officially over Blu-Ray content is becoming ubiquitous. The luxury crowd expect High Definition content. Each and every one of our productions is filmed in full raster 1920×1080 HD.
Blu-ray is not the same as HD-DVD and there are some major differences between the two. Because Blu-ray utilizes a lens with a greater numerical aperture (NA) than HD-DVD, the laser spot can be focused with greater precision to fit more data on the same size disc. This allows Blu-ray to hold 25GB per layer (50GB on a dual-layer disc), whereas HD-DVD can only hold 15GB per layer (30GB on a dual-layer disc). Blu-ray has also adopted a higher data transfer rate for video and audio (54Mbps vs 36.55Mbps). The greater capacity and data transfer rates for Blu-ray will allow the movie studios to release their movies with higher quality video and audio than the HD-DVD format.
I am not sure I agree that Blu-ray will ultimately be the dominant format – I lived through the 80’s and watched the clearly superior Betamax lose out to the VHS format, so there are other factors other than straight-out quality that will determine which format emerges supreme. But now go take a look at some of the horrible real estate videos I am collecting from YouTube and see which one your next client is likely to want.
If you are interested in more information regarding the technical specifications of Blu-ray, the official website is here.
Filed under Real Estate Videos by Mark Knowles
Comments on Luxury Real Estate Video - Hi Def Blu-ray »
Interesting find, however, unless you plan to watch the video on a HD TV with a Blu-ray player (in a sales center, for example), there really is no benefit of producing a Blu-ray disc, at this point.
We also offer full HD video productions but come to find that the majority of our clients are more interested in utilizing real estate videos as part of their web marketing initiatives. Therefore, a standard definition video (with a nice camera) will more than suffice and won’t make any difference to the naked eye of 99% of real estate consumers viewing these videos on the web.
You are correct, of course.
But I have seen some high definition videos put to extremely good use on a larger screen.
The top marques show in Monaco, for instance
http://blog.luxuryproperty.com/luxury-marketing-techniques-non-industry-trade-shows-and-broken-promises/
Frank Knight were showing an extremely high quality DVD of the one Hyde Park Development. I will show it on the blog if I can get a a copy.
No other benefit of producing a Blu-ray disc at this point? Whatever happened to planning for the future? Many people already own an HD TV, and many more are starting to adapt to Blu-ray as sales are picking up speed more and more the closer we get towards the end of the year. I think its a great idea to start producing these, myself.
Blu-ray Disc Players last blog post..I Am Legend