I have been saying for some time now that posting poor quality luxury real estate videos on YouTube is a waste of time. I would even go so far as to say it is reputation damaging. And it looks as though the travel industry experts agree with that assessment.
Michael Rosenblaum, a veteran TV producer, runs a journalism school for the Travel Channel and introduces his course with these classic words:
You can’t put a YouTube piece of crap up online and expect it to resonate. You’re entering an unforgiving industry.
Quite right. One interesting statistic I came across reading an article on USA Today about Mr. Rosenblaum’s course, is the fact that 13 hours of video are uploaded to YouTube every minute. And this is one of the major issues with Youtube – getting your 30 seconds to stand out from the other millions of hours of garbage.And this is another example of the sort of quality possible. Just compare this to almost anything on YouTube and you will see what I am talking about. This is a Beeston Media masterpiece. So – if you want to stand out from the crowd – find yourself a professional videographer ,forget YouTube and host your own high quality videos.
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{ 3 comments… read them below or add one }
Completely agree with you, if you want to stand out from the crowd, you need high quality videos. Video teases customers senses whether it’s excitment, relaxation. Video motivates the customer to make a purchase decision. That’s why we decided to create a video player which offers a lot of flexibility and interactivity.
Watch: http://paradizo.com/tv/bali-experience-luxury-villas
I agree. Videos have to be professionally done otherwise it takes away from the property. The videos looks so amature…
We posted high-end property on youtube a few years back. Mostly ineffective. It has its uses though as another means to possibly get people to look further into the resources.