News from the Gulf

Abu Dhabi- The Abu Dhabi Investment House yesterday announced the launch of the $7 billion “Style City.”

Style City intends to attract luxury international brand names from the worlds of fashion design, jewellery, furniture and luxury living. The first of its kind, Style City, will be a mixed-use development, comprising residential and retail components while focusing on fashion and style. It will feature a grand fashion district comprising premium and luxury brands in the fashion, jewellery and interior design fields; an educational district comprising institutions as well as museums and exhibition centers, and a residential and leisure district with townhouses, studios, luxury villas, cafes, restaurants and renowned boutique hotels and spas.

The Style City concept will be implemented in not only  Abu Dhabi, but also Qatar, Morocco, Tunisia and India as part of agreements signed yesterday with major developers in those countries. More on Luxury Branding Style City Abu Dhabi