Some one has obviously said, “The next big real estate marketing technique is going to be online video. Get ‘em while they’re hot and upload a sales video today.”

I certainly agree that online video is the way to market a luxury property, but when I look through some of the videos online, I wonder what their thinking was. This one, for instance is an aerial view of a luxury mansion for sale in Tulsa with a $1.6 million price tag.

After watching this video, the first thing I thought was – “What’s the point?”

Thirteen seconds of poor quality footage that manages to show how close the main road is to the mansion with the sound of helicopter rotors in the background. Why bother?

All it really shows is lack of professionalism on the part of the realtor. They have obviously gone to some trouble with the text describing the mansion:

“Southern Plantation Estate at 85th and Sheridan

Estate priced at $1,650,000”

The photos I have seen of it show it in an extremely good light.

So why the crappy youtube video? You wouldn’t think of using an out of focus, tilted to one side photograph or badly written, misspelled text in the details. What this really does is throw the written details into doubt. Professional grade appliances? - like the professional grade video?

This mansion is still for sale – the details are on that high quality, exclusive  market place, craigslist, so I am assuming the video didn’t help clinch a sale.

I wonder why not?

This will be a weekly look at the “Worst YouTube Real Estate Videos,” so if you have a particular favorite, let me know in the comment box – I will be glad to feature it.
 

Neverland

In the height of Michael Jackson’s popularity his 2800 acre estate was an amazing example of celebrity excess. It had a zoo, an amusement park, a train, tennis courts, and many other hallmarks of a luxury celebrity property. Little children everywhere dreamed of being invited to Jacko’s Neverland.

When Jacko fell on hard times, so did his beloved Neverland. Recent pictures from an article in The Sun show the sprawling ranch in a sad state of disrepair. The big-top tent is ripped and falling, teepees are torn down, and windows broken in the buildings. So much for a fairytale kingdom.

But a couple of wealthy Brits intend to buy the home before it hits auction, just so Jackson can rent it back from them. And how, pray tell, will he rent the property back from them? He’s up to his eyeballs in debts and has abandoned his ranch. Now who’s living in a fairytale land? The Brit boys are fans of Michael Jackson, saying they might not be where they are today if it weren’t for his music and dance moves. The Real Estalker doesn’t believe that, and we’re not sure we do either. If these boys are tycoons, they should know better than to try and lease it back to the destitute celebrity who abandoned it. Either they really are young and silly, or they’re covering for their real plans for the property.

We can hear the smacking lips of drooling developers as they wait, hoping that the property will hit the auction block on March 19. Imagine how many luxury homes they could squeeze onto 2800 prime acres near Santa Barbara. Almost makes you want to scrape together the money, doesn’t it?

Photo: celebrity-gossip.net

Update: Looks like Jacko may have made a last-minute deal to save his beloved.