Are you posting your luxury property videos on Youtube? If you are I don’t blame you. That is what some mass market real estate ‘experts’ are recommending. They suggest a video salvo across the web is a sure fire plan for success. Put your exclusive, prestigious property in as many places as possible they say. Boost your SEO. Climb to the top of Google. Take over the world! The illusions of grandeur just keep going. Let’s bring this back to reality.

Youtube is a wild, beautiful cacophony of humanity. Yet, it doesn’t take much searching to realize the inherent problem with posting your property video there. Have you ever looked at the “comments & responses” section under one of these videos? It’s not exactly tea and crumpets down there. In fact, it can get down right absurd, embarrassing, and nasty. I love the freedom of speech, but you wouldn’t put your luxury listing on the back of an adult magazine. Posting your luxury property video on Youtube is like being in Jurassic Park. One minute everything is great as you get an initial boost in your SEO. The next moment T-Rex is gobbling up the poor little goat, chasing down your Jeep, and Jeff Goldblum is chirping “must go faster” in your ear. Youtube is not as good as it seems. Here’s evidence why luxury professionals should NOT post their property videos on Youtube.

The following links are to professionally produced luxury videos on Youtube. It’s important to remember most qualified luxury buyers aren’t searching Youtube for real estate. Even if they are, would they want to read the “comments and responses” associated with the videos at the links below?

http://youtube.com/watch?v=mgaa4fw1aVY

http://youtube.com/watch?v=ppP-67CvB8k

http://youtube.com/watch?v=uj_dH9fJq_I

http://youtube.com/watch?v=8edY7bUa18o

http://youtube.com/watch?v=RS_9WNuPfe8

Targeted marketing is everything. Where you put a luxury listing says a lot about it. How you respect a seller’s privacy says a lot about your professionalism.The content, design, and overall appeal of a property’s marketing has a dramatic effect on buyers. When I’m reading the Wall Street Journal I enjoy the real estate. When I am at a carnival (Youtube) it’s best to watch the talking animals and the clowns. They each have their place. Just not with each other.

For targeted online real estate marketing contact LuxuryProperty.com. Your buyers AND sellers will thank you.