There are real estate videos and then there are luxury real estate videos

This particular video was produced for Alsop architects in London. If you want to use the word “surreal,” go right ahead – I already did. Not limited by the constraint of actually having to sell anything, Alsop apparently let squint/opera, the production company that made the film, go ahead and make something just plain interesting instead.

William Alsop himself has come in for a degree of criticism over some of his designs and he himself estimates that only 10% of them have ever been built. Those that have been built are in locations ranging from Singapore to Toronto to Manchester. He has been nominated several times for the Sterling prize, which he won in 2000 for his Peckham library design.

Squint/opera are closely associated with Alsop’s and have produced a number of videos for the company. Much has been written about Mr. Alsop, and his wikipedia page is here. My personal favorite quote is from the British newspaper, the Observer, which described him as “obviously not a man familiar with gyms.” I could say the same myself.

Squint/opera

Alsop architects