As much as I may make fun of the crappy real estate videos on youtube, there are videos at the other end of the scale that I can only bow down to in amazement.

This one, for instance was shot by Squint/Opera to promote the regeneration of Bradford city center by the realization of World-renowned Architect Will Alsop’s masterplan. The film was commissioned by “Bradford Centre regeneration,” with the intention of appealing to both real estate investors and the general public. It would appear they succeeded beyond their wildest imaginations and all the projects featured are either under construction or being planned. Bradford will soon realize it’s goal of being one of the most expensive cities in the North of England. Beautiful – they say a picture paints a thousand words, but this video paints millions.

Bradford Squared.