With dramatically improved lifestyles and a burgeoning budget at their disposable, Mumbai’s rising affluent class are no longer haggling over current real estate prices when it comes to choosing their dream homes. In most cases they are even looking at second or third homes, seeking the best there is to lifestyle and quality. Builders too are no longer a chip off the old block. From glossy brochures to ‘intelligent’ advertising they too have gone all out to seek buyers who are willing to roll out the dough for a good piece of property. Of course it all depends where this prime piece of property is sought.
 
Going by the location would also determine rising prices. It further boosts the buyer’s credibility and social standing if he happens to be in the elite list of “Only by Invitation,” from the builder. Just getting an invitation is not the end of this exclusive affair. It is backed by a thorough screening of the buyer’s lifestyle followed with a series of personal interactions, rather a comprehensive background check and interviews. But then again if this buyer is part of the list, then the elite and the luxury section calls for a different story altogether.

Meanwhile the bourgeois Indian from the rising fourth generation, is seeking comfort akin to international standards with the addition of modern conveniences such as spas and saunas, swimming pools, gymnasiums, gardens, jogging tracks, etc. Thanks to the increased spending power of the buyer and the rising economy of the state, there is a growing demand from young turks and executives across the new economy. This has been more than a good boost to builders who are certainly not shirking from the demands and offering the very best that money can buy. Most builders even lend a touch of discretion to the entire buying experience, providing an aura of exclusivity to the buyer.

It doesn’t matter whether the city aims to be the new Shanghai or is referred to as New York of India, or even if some parts of the city have so rapidly deteriorated over the years that it is no longer recognizable. What matters is that today’s buyer, from the new rising generation, is well aware of the deep implications that property buying holds for the future.

There is a good blend of high rise residential and commercial townships if the buyer is learned enough to realize the amount of profit that could be garnered from further renting or leasing the property he has purchased. Moreover with the advent of multinational organizations in the city, the city has never had it so good. Taking a cue from this trend, builders have grown exponentially over the last few years, which is a clear indication that the demand and need for luxury real estate will continue to rise making a win-win situation for all.