Emaar Hospitality, the hospitality & leisure business subsidiary of Emaar Properties PJSC, has revealed plans to launch and operate its own five star premium global brand of world-class hotels and resorts under the brand name, The Address Hotels & Resorts. Set to redefine the hospitality experience, Emaar’s global hotel brand will roll out later this year with the opening of The Address flagship hotels in Downtown Burj Dubai and another property in Dubai Marina.

The Address will progressively operate four brand extensions offering exceptional and distinct experiences within the Resort, Retreat, Urban and Business categories through properties in all markets where Emaar has a geographic footprint. The Address will also complement the existing hospitality offerings from Emaar Hospitality, currently managed by other operators. More on Emaar launches “The Address” Hotels and Resorts, a five star Luxury Hotel Brand