European aristocrat Baron Jean van Gysel de Meise (Jean van Gysel), owner of the luxurious five star Le Plaza in Brussels and the boutique V…Vejer in Spain, today revealed his plans to launch a luxurious boutique haven on the island of ‘Greece’ on Nakheel’s mega The World project. Valued at AED624 million (US$170 million), ‘V…Greece on The World’ brings a new concept in luxury, beauty and business to Dubai and the Middle East.

Believing that the percentage of younger customers going to traditional hotels is decreasing compared to boutique hotels, Jean van Gysel decided to move to a more dynamic, smaller product with much more attention to detail. He plans to launch a hotel under the V… brand every year for the next five years in the Middle East. More on ‘V…’ Launches Region’s First Boutique Island on The World, Dubai