LuxuryProperty.com unveils its beta website to international luxury professionals in conjunction with the 100^th anniversary of NAR at its 2007 conference in Las Vegas, NV. The website is the luxury market’s first premier free listing service. LuxuryProperty.com features all types of luxury properties and the professionals who sell them. It emphasizes high-end video and other multimedia to assist its members gain worldwide exposure for their luxury listings.

“The site will revolutionize the way luxury property is marketed on the internet” says Robert Murphy, Chairman of LuxuryProperty.com. The beta launch will showcase the Luxury Property Media Console™, LUX Video™, and Luxury Property Blog. Michael D Murphy, CEO, explains “LuxuryProperty.com is not just another online luxury listing service, it is a true luxury experience. Our focus on engaging multimedia will help our members connect with more buyers." The website is still in beta testing and much of its search and property listing functionality will come online over the next several months.

LuxuryProperty.com features all types of global luxury properties, the professionals who sell them, and the destinations sophisticated buyers and sellers enjoy. Emphasizing international real estate and luxury videos, LuxuryProperty.com seeks to provide the most robust and comprehensive tool to search for and experience upper-tier listings, and ultimately, to connect interested parties and facilitate closed transactions.

 LuxuryProperty.com has offices in Denver, CO and Chicago, IL. The site is brought to you by LUX™, a luxurio.us™ brand.

In 585 B.C two Middle Eastern armies (the Lydians and the Medes) were locked in battle when all of a sudden…the day was turned into night. The site of the solar eclipse was so astounding both sides dropped their weapons and agreed to peace. Image thousands of soldiers about to give their lives in battle when instantly they are brought to their knees in fear and awe. No picture, story, or modern movie could truly capture what a site that must have been. One would have to have been there in person to grasp such a moment.

It is the same with real estate. Nothing is better than seeing a house in person. The intent of creating a luxury video is not to sell real estate unseen. Nothing can replace a home viewing. A video motivates buyers to visit the property and contact real estate professionals for more information. Videos generate more leads, buzz, and excitement than pictures or virtual tours. Videos do not sell a house, but they do get people into the house. The romance and story of a video create an emotional bridge. The emotional bridge moves buyers to take the next step and schedule a personal showing. With more and more international buyers entering the market getting a listing to stand out is essential. An internet video dramatically increases exposure to international home buyers and investors.

According to NAR, 44% of luxury agents generate business outside the United States. As the dollar weakens globally US second homes and investment properties will continue to be alluring for international buyers. Real estate professionals that forge relationships with international buyers and investors will lead the industry. The ability to create quick, viable emotional connections will be indispensable in this competitive market. A video is the means to stand out from the pack .

The affluent spend 76 hours per week on the web. They are not playing video games or downloading the latest series of Survivor. Instead, affluent web users are doing research, business, and staying connected with friends and family. Simply put, they aren’t wasting time. If they are searching real estate a video is the opportunity to make a personal connection. It is the chance to market one’s experience and expertise. It builds trust, authenticity and shows knowledge. Like the events surrounding the eclipse in 585 BC, the power of seeing real estate in person can’t be replaced. However, a video creates and illuminates the story and emotion of a listing. The story and emotion will bring people into the house.

Photo: The Bracket Board