The key to Scrabble is using short game changing words. Memorizing words like tranq, qabab, and qadi gives a serious advantage when you have a Q but no U. A great aspect of the game is playing a word you know isn’t in the dictionary, but no one is confident enough to challenge you on. That is exactly what I am going to do. I am going to bend the rules. I am not only going to play an acronym, but I am going to play something that doesn’t even exist. I am going to create my own term, put it on the board, and walk away with confidence. I hope you are ready.

“PGC”

What is PGC? You encounter it everyday. It’s in magazines, television, online, newspapers, and on the big screen at the local cinema. It’s what you pay to watch and read. It’s “Professional Generated Content.” The User Generated Content (UGC) movement has been marvelous. The democratic nature of UGC has given rise to blogging, viral marketing, and instant fame for many amateur content creators. If you’ve seen the Evolution of Dance you know what I mean. However, when it comes to the luxury market, UGC doesn’t cut it. Viewers, buyers, and sellers demand professional content. A recent Pew Internet & American Life Project study suggests 62% of online video viewers report their ‘favorite’ internet videos are those that are professionally produced. ‘Videos produced by amateurs’ were only given a favorable response by a young male demographic.

Companies like OnlineWalkThru (Now LuxuryWalkThru), Turnhere, and RealtyVideoUSA produce videos befitting the luxury market. The world’s most prestigious properties deserve the world’s most cutting edge video technology and professionals. Hopefully, only a few luxury real estate professionals have contemplated, or dare I say, actually produced their own videos. When it comes to a luxury property video many professional techniques are essential: lighting, voice-overs, scene coordination/transition, interviews, quality equipment, and panning effects. Using a professional is the only way to ensure a property’s most exquisite features are captured in their best possible light.

Playing a word like PGC in Scrabble will surely forfeit you a turn. However, playing a game like PGC in luxury real estate will put you on the fast track to success. And who knows, given the right ‘qi’ you may still come back and win that Scrabble game. Tell us what you think. What defines video PGC? How is it changing the luxury market? What is the greatest Scrabble word you have ever played?

Photo: Phil Yanov Blog