Why are property videos taking over the luxury market? It’s simple. Video gets remembered -
People remember only 20% of what they hear and only 30% of what they see, but an incredible 70% of what they hear and see! It’s no surprise then video has become a must have marketing tool in many online industries. Real estate is no different. Videos create a story and a stronger emotional response than pictures or text. If you want your property to shine make it the star of the show.
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What do theme parks and real estate marketing have in common? Well, they each feature an assortment of rides to excite our senses and make us come back for more. Yet, it dumbfounds me. Why get on a Tilt-a-Whirl (aka Virtual Tour) when there are rides like the Millennium Force (aka Video) in the same theme park? One makes my adrenaline rush and the other rushes me to the bathroom. A video excites buyers. A virtual tour punishes buyers. Here’s some great questions to ask yourself before strapping into the video roller-coaster of success.
More on 4 Questions to ask yourself before getting a Real Estate Video – Updated
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Things don’t always “pan out.” Just ask Enron. They crashed and burned. Polyester. That seemed great at the time. 8-Tracks. Baby, those were the days. As companies, fashion, and music industries strive to set the next trend, most eventually fade and become relics of history. If something is going to “pan out” there needs to be logic. It must have intrinsic value. It has to endure. It needs to be precious. It has to be like…well…Gold!
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Are you posting your luxury property videos on Youtube? If you are I don’t blame you. That is what some mass market real estate ‘experts’ are recommending. They suggest a video salvo across the web is a sure fire plan for success. Put your exclusive, prestigious property in as many places as possible they say. Boost your SEO. Climb to the top of Google. Take over the world! The illusions of grandeur just keep going. Let’s bring this back to reality.
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The key to Scrabble is using short game changing words. Memorizing words like tranq, qabab, and qadi gives a serious advantage when you have a Q but no U. A great aspect of the game is playing a word you know isn’t in the dictionary, but no one is confident enough to challenge you on. That is exactly what I am going to do. I am going to bend the rules. I am not only going to play an acronym, but I am going to play something that doesn’t even exist. I am going to create my own term, put it on the board, and walk away with confidence. I hope you are ready.
More on Professional Real Estate Videos vs. the Scary Alternative
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