Video Marketing – spotlight on Williams & Williams

Tennessee Equestrian Estate

Luxury Property member Williams & Williams uses video effectively to showcase their property line-up. The 2 videos below are examples of W&W’s concise, attention-grabbing work. The first video is under 1 minute and has well timed music. The second video features the property owner, which can be a tricky format, but this one is a […]

Luxury Real Estate Videos on YouTube are a Waste of Time

I have been saying for some time now that posting poor quality luxury real estate videos on YouTube is a waste of time. I would even go so far as to say it is reputation damaging. And it looks as though the travel industry experts agree with that assessment. Michael Rosenblaum, a veteran TV producer, […]

Austin Real Estate Agent Sells Custom Lakeside Home in Five Days

I haven’t seen much good news in the luxury real estate world lately, but this one caught my attention. This is a recent press release from Kenn Renner, an Austin-based real estate agent on his success usingĀ  video to sell a home. Not so sure about the chosen venue – regular readers will know I […]

Luxury Real Estate – Video The Ultimate Marketing Tool

Many high-class luxury real estate agents and developers are turning to online video to promote their properties. Understandably, as video is obviously the way forward, not just for luxury real estate marketing, but many other types of product and services. Figures recently released by Nielsen show categorically that online video viewing is on the rise, […]

Luxury Real Estate in Tennessee – Most Expensive FSBO?

FSBO, or “For Sale by Owner,” has become a familiar word lately, but I believe I may have come across the most expensive FSBO so far – The Windyhills Estate in Chatanooga. Unless you count Donald Trump’s Palm Beach Mansion, – and he does rather have good access to a network of luxury real estate […]