I have been saying for some time now that posting poor quality luxury real estate videos on YouTube is a waste of time. I would even go so far as to say it is reputation damaging. And it looks as though the travel industry experts agree with that assessment.
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I haven’t seen much good news in the luxury real estate world lately, but this one caught my attention. This is a recent press release from Kenn Renner, an Austin-based real estate agent on his success using video to sell a home. Not so sure about the chosen venue – regular readers will know I am not a fan of using YouTube to sell luxury real estate because there are far better alternatives – including your own brand online video player. Nonetheless, it is good to cover a positive story for a change.
More on Austin Real Estate Agent Sells Custom Lakeside Home in Five Days
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Many high-class luxury real estate agents and developers are turning to online video to promote their properties. Understandably, as video is obviously the way forward, not just for luxury real estate marketing, but many other types of product and services. Figures recently released by Nielsen show categorically that online video viewing is on the rise, and the up-coming generation watch as much as 132 minutes of online video a month.
More on Luxury Real Estate – Video The Ultimate Marketing Tool
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FSBO, or “For Sale by Owner,” has become a familiar word lately, but I believe I may have come across the most expensive FSBO so far – The Windyhills Estate in Chatanooga. Unless you count Donald Trump’s Palm Beach Mansion, – and he does rather have good access to a network of luxury real estate portals.
More on Luxury Real Estate in Tennessee – Most Expensive FSBO?
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Continuing my quest to find the best and worst real estate videos on the internet, I came across this one using the tag “Hous for sale,” on the basis that I should find some rubbish if I looked for a mis-spelled word or two. Bingo!
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This week, I have two videos that suffer from the same issue. And what is the issue? I hear you cry.
Simple – they are not videos. They are crappy quality slide shows. They remind me of the advertisements for Indian restaurants I used to sit through as a young man when (I don’t know if they still do this) I was at the local cinema.
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