One of the major issues faced by luxury brand marketers, real estate or otherwise, is reaching an audience affluent enough to be able to afford your product.

One luxury real estate agent has discovered a solution to this problem. A Luxury Soiree. Rollie Jordan, a Denver-based agent has recently hired Luxury Soiree to design an event at one of her luxury homes for sale. The soiree is invitation-only and attendees are pre-screened, ensuring that only serious, affluent guests will be invited.

The charity event will be held at the $5.5 million dollar property, Zen Mansion in Denver, and the charity benefiting from the proceeds in this case will be TAPS, the Tragedy Assistance Program for Survivors, which offers support to survivors who have lost family members in service to America.

Full details of the soiree are available here – Luxury Soiree to raise money for TAPS.

There are several other marketing opportunities here for luxury brands. Whilst much of the money is raised through ticket sales to wealthy patrons, sponsorship opportunities are also available for other luxury brands.

The benefit of sponsoring an event of this type is, of course, the ability to reach one’s target market. Whether you are a luxury real estate agent showcasing the property or a luxury brand representative needing to raise awareness of your product or service,  Luxury Soiree offers a way to do so without squandering energy speaking to the wrong clientele.

Agents interested in organizing a luxury soiree, or luxury marques interested in a sponsorship opportunity may contact Ms. Soirée