super models

April 4, 2008

Luxury Real Estate Marketing Techniques

If anyone needs more proof that you can sell anything using sex, here is another example. A New York real estate agent has come up with not-quite-original idea to use a pretty girl as a little extra appeal to the buyers. Paolo Zampolli launched his “Model agency,” last year, using super models as sales agents. First impressions were favorable, but I wonder how successful this ploy has been. The naughty part of my brain wonders what else you get if you buy a property.

This video was shot around the launch. Although, I have to say, I have never even heard of these models. Where’s Eva Hertzigova? If I was going to buy a $14 million property, she could probably persuade me to buy.

 

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