There are real estate videos and then there are luxury real estate videos

This particular video was produced for Alsop architects in London. If you want to use the word “surreal,” go right ahead – I already did. Not limited by the constraint of actually having to sell anything, Alsop apparently let squint/opera, the production company that made the film, go ahead and make something just plain interesting instead.

William Alsop himself has come in for a degree of criticism over some of his designs and he himself estimates that only 10% of them have ever been built. Those that have been built are in locations ranging from Singapore to Toronto to Manchester. He has been nominated several times for the Sterling prize, which he won in 2000 for his Peckham library design.

Squint/opera are closely associated with Alsop’s and have produced a number of videos for the company. Much has been written about Mr. Alsop, and his wikipedia page is here. My personal favorite quote is from the British newspaper, the Observer, which described him as “obviously not a man familiar with gyms.” I could say the same myself.

Squint/opera

Alsop architects
 

This is an excerpt from Seth Godin’s blog:

“I had the good fortune to speak to a large gathering of real estate agents last week. Here’s my best advice (everyone knows an agent or two, so feel free to forward this along).

Plan A: You should quit selling real estate.

I’m serious.

Quit being an agent. Get a job doing something else.

Some of you have been waiting to hear that. My pleasure.”

If you want to read the rest, you will have to pay him a visit here - Seth Godin’s Advice for Real Estate Agents (quit now)

For those of you familiar with Seth Godin, you will certainly know there is more than this to it and for those of you unfamiliar, here is an extremely enlightening video presentation made by Mr. Godin back in 2003 – Fortunately, his marketing advice doesn’t have a “Consume by xx/xx/xx date,” attached, so it’s just as valid now as it was then.

While you are there, he may even try and sell you a book or two. Not a bad investment in my opinion.

Mr. Godin is widely acknowledged as an expert in a field that seems to have more “experts” per square foot than any other – marketing. In an area dominated by spam, Godin is one of the few advocating less, suggesting instead that for an idea to get spread, it needs to be “remarkable.” And I have to respect anyone who reaches for the clippers rather than a bottle of Rogain when their hair starts falling out.

Seth Godin’s wikipedia page is here.