4 Questions to Ask Before Getting a Real Estate Video

 Using the right tool is everything. It doesn’t make sense to use a nail gun in your rose garden or a spade to hammer in a rusty nail. That’s why is so important to use the appropriate type of video for your real estate marketing. The fledgling real estate video landscape is quickly blossoming into an industry of specializations and service. Leading the charge are WellcomeMat and LuxuryProperty.com.  Unfortunately, Wellcomemat’s broad market appeal doesn’t cater to the specific marketing needs of the luxury market. Unlike LuxuryProperty.com, Wellcomemat does not feature any kind of search functionality for properties without videos tours. Affluent buyers (and all buyers for that matter) want to search ALL the available properties, not just the 1% of properties with video tours.

For a luxury property video there are many additional considerations and options. Video service providers offer clients many choices when deciding what video is right for them. There is everything from a professional, conservative voiceover to a more customized video package. The following highlights some of these specializations and considerations one must take when deciding upon the appropriate luxury property video.

1. What kind of listing do I have? The property should always dictate the type of video you produce. Is it a waterfront property? Be sure to find a producer that can do boat or underwater shots. Is it an estate? Be sure to find a provider that offers helicopter shots to capture its landscape. The video should enhance every feature of the house.

2. What is my listing worth? It’s not practical to pay for a top quality video for a 300,000 dollar listing. Top videos typically run around 2,000 dollars to shoot, edit, and produce. Be sure the property is befitting the expense for a professional real estate video.

3. What type of style do I want? Video providers offer an array of style choices. Music, lighting, moving/still shots are examples of style options to choose from. Companies like LuxuryWalkThu feature high definition and widescreen video to capture the elegance and beauty of a luxury property. Videos range from professional voiceovers to interviews. TurnHere features videos which interview real estate professionals, home owners and even architects in their videos. Companies like RealtyVideoUSA offer professional voiceovers in their videos for a more formal marketing approach.

4. What is the story? The story is everything! Do you have a historical property? Then explain the story. Is there something special about the architecture? Are the kitchen tiles custom made in a small farming community in northern Peru? Every story has the potential to capture the audience. The more humanity in the story the better. The video should make the house come alive!

The right tool to market a luxury property is imperative. There are additional sites and service which specialize in the growing industry of online real estate videos. Other players in this industry include: RealPropertyTours,Nashua Video Tours, Vid2r and RealtyImpactMarketing.