Target Affluent Buyers with Real Estate Videos

In 585 B.C two Middle Eastern armies (the Lydians and the Medes) were locked in battle when all of a sudden…the day was turned into night. The site of the solar eclipse was so astounding both sides dropped their weapons and agreed to peace. Image thousands of soldiers about to give their lives in battle when instantly they are brought to their knees in fear and awe. No picture, story, or modern movie could truly capture what a site that must have been. One would have to have been there in person to grasp such a moment.

It is the same with real estate. Nothing is better than seeing a house in person. The intent of creating a luxury video is not to sell real estate unseen. Nothing can replace a home viewing. A video motivates buyers to visit the property and contact real estate professionals for more information. Videos generate more leads, buzz, and excitement than pictures or virtual tours. Videos do not sell a house, but they do get people into the house. The romance and story of a video create an emotional bridge. The emotional bridge moves buyers to take the next step and schedule a personal showing. With more and more international buyers entering the market getting a listing to stand out is essential. An internet video dramatically increases exposure to international home buyers and investors.

According to NAR, 44% of luxury agents generate business outside the United States. As the dollar weakens globally US second homes and investment properties will continue to be alluring for international buyers. Real estate professionals that forge relationships with international buyers and investors will lead the industry. The ability to create quick, viable emotional connections will be indispensable in this competitive market. A video is the means to stand out from the pack .

The affluent spend 76 hours per week on the web. They are not playing video games or downloading the latest series of Survivor. Instead, affluent web users are doing research, business, and staying connected with friends and family. Simply put, they aren’t wasting time. If they are searching real estate a video is the opportunity to make a personal connection. It is the chance to market one’s experience and expertise. It builds trust, authenticity and shows knowledge. Like the events surrounding the eclipse in 585 BC, the power of seeing real estate in person can’t be replaced. However, a video creates and illuminates the story and emotion of a listing. The story and emotion will bring people into the house.

Photo: The Bracket Board