Research Supports Video Marketing

Horowitz Associates just released its Broadband Content and Services 2007 report. As suspected, video is on a tear with adult users. It’s not just for the kiddies anymore. According to the report, a full six out of ten (61%) high speed internet users watch/download content once a week. On a monthly basis the number spikes to 86%. Other reports indicate much of the same.

The comScore Video Metrix report shows viewers watched an average of three hours of video in September with US viewers watching more than 9 billion videos. Yes, that is billion. The report also stated the average video length was 2.7 minutes, also known as the perfect amount of time for a property video. If you have a luxury property, a video is a must have for your marketing package. As video becomes utterly pervasive and mainstream affluent buyers won’t simply be delighted you have a luxury property video, they will demand it. Expect trends like this to see even more acceleration in 2008. 

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Via: Horowitz Associates, Emarketer