Video Marketing Research - Striking Gold!

Things don’t always “pan out.” Just ask Enron. They crashed and burned. Polyester. That seemed great at the time. 8-Tracks. Baby, those were the days. As companies, fashion, and music industries strive to set the next trend, most eventually fade and become relics of history. If something is going to “pan out” there needs to be logic. It must have intrinsic value. It has to endure. It needs to be precious. It has to be like…well…Gold!

The origin of the expression ‘panning out’ comes from the California gold rush. “Panning out” a cubic foot of gold enriched gravel could produce instant wealth. It’s the same today as it was back then. A brick of gold bullion lying in the street will send people into a raucous frenzy. Web 2.0 is the same kind of tumult. Only, video is the new gold. Today’s top internet marketers agree video is your fast track to success. Its value is just starting to emerge. Online video is going to “pan out” and in a big, big way. Internet TV is already here. The rush has begun.

The following excerpts (all from 2007) highlight the consensus of online marketing firms that agree video is the internet’s gold mine. Grab your pick axe and sifting pan. There’s plenty for everyone!

ABI Research “Nearly a billion consumers worldwide will watch Internet video by 2012, up from roughly 300 million today.”

Pew/Internet “Online video now reaches a mainstream audience; 57% of online adults have used the internet to watch or download video, and 19% do so on a typical day.”

Advertising.com “The majority (62%) of consumers are viewing video online.”

Bill Battino, Communications Sector managing partner, IBM Global Business Services. "Consumers are demonstrating their desire for both wired and wireless access to content… an average of 81 percent of consumers surveyed globally indicated they’ve watched, or want to watch, PC video, and an average of 42 percent indicated they’ve watched, or want to watch, mobile video…"

Online Publishers Association “Watching video online is becoming routine with 5% viewing daily; equaling millions of consumers.”

Lumin Collaborative “Traditional radio is losing its significance in people’s lives. US adults are spending more time each day on the Internet and watching TV than listening to the radio.”

Edison Media Research, Larry Rosin “It is not a stretch to say that the Internet has become just as important as television as an important source of information and entertainment in the lives of Americans."

EMarketer.com "2008 will mark a watershed for Internet video. More than 50 percent of the U.S. population will have watched video online. That percentage should reach more than 61 percent of the U.S. population in 2011, with viewership defined as a person who has watched Web video content at least once a month.”

Video offers luxury real estate professionals the most dynamic form of online marketing. Judging by the forecasts it is only going to get bigger. Presently, some sophisticated buyers and sellers are satisfied with agents marketing virtual tour “fools gold.” It won’t be long until they demand the real thing. Check in with a professional real estate videographer to find out how your can be apart of the internet gold rush. Some of the best professional real estate videographers catering to the high end market include: RealtyVideoUSA, Nashua Video Tours, RealtyImpactMarketing,TurnHere, and OnlineWalkThru (now LuxuryWalkThru)